Rolex has acquired Bucherer, one of the largest luxury watch retailers globally, boasting over 100 points of sale worldwide. This acquisition aims to uphold the enduring partnership and shared history between the two companies. Despite the ownership change, Bucherer will maintain its name and independent operation. This integration into the Rolex group will occur after regulatory authorities approve the transaction.
Rolex also owns the Tudor brand, which similarly operates as an independent entity with its own CEO and manufacture in Le Locle. Time will tell how the structure between Rolex and Bucherer will manifest itself in this new ownership structure with the international retailer.
The acquisition reflects Rolex's commitment to preserving Bucherer's success and their close ties, which have been nurtured since 1924. Notably, Bucherer has been a significant Rolex retailer for nearly a century, and this move is believed to benefit not only Rolex's brands but also other watch and jewellery partner brands, as well as all Bucherer group employees.
Jörg Bucherer, the last person to have worked with Rolex's founder, Hans Wilsdorf, will continue to serve as honorary president of the Bucherer group.